03/21/2003

MILLER LITE AND RIVERHEAD RACEWAY MARKETING PARTNERS AGAIN IN 2003

    Riverhead Raceway officials announced today that Miller Lite will once again play a prominent role as a marketing partner for the 2003 NASCAR Dodge Weekly Racing Series. It's the 19th consecutive season of the Miller Lite involvement at the quarter mile facility.
    Al Frazer, a high-ranking executive with Boening Brothers Distributors of Lindenhurst, distributor of Miller Lite again looks forward to working with Barbara and Jim Cromarty and their staff. "Our marketing effort through Riverhead Raceway is not only a long standing one, but also one of our largest and more successful ventures on Long Island" Frazer boasted. "As much as we look forward to 2003, we are really excited about the 2004 season when we mark our 20th anniversary"
    The Miller Lite marketing program in 2003 will mirror their 2002 sponsorship, with seasonal sponsorship for the NASCAR Modified and Figure Eight divisions. Two Miller Lite nights are scheduled to unfold, first of which will be on Saturday August 16th for the wildly popular Full Size School Bus Demolition Derby. The second Miller Lite night will take place on Saturday evening September 20th for the annual National Demolition Derby championship.
    The staple of the Miller Lite package over the years has been their sponsorship of the first NASCAR Featherlite Modified Series race of the season and 2003 will be no exception with the Miller Lite 200 set for Saturday June 7th. The 2002 edition was an exciting race that had the fans standing for the final 50 laps as Rick Fuller and J.R. Bertuccio fought tooth and nail for the win. The duo got together while lapping a slower car allowing Ted Christopher to race from third to victory lane, despite a bent front suspension from earlier contact.
    Aside from Miller Lite, Riverhead Raceway will again be proud to serve Miller Genuine Draft at their beer stands in 2003.
    The 2003 NASCAR Dodge Weekly Racing Series kicks-off Saturday evening April 26th with a six for one program featuring the NASCAR Modifieds, Late Models, Figure Eights, Chargers, Blunderbusts and Super Pro Trucks. Qualifying will commence at 4:30 pm, with feature event racing going green at 6:30 pm.

    For further information please contact the Riverhead Raceway office at 631-842-RACE or visit our website at www.riverheadraceway.com

Sources:  Bob Finan/Riverhead Raceway PR
Posted:  March 21, 2003