02/19/2004

MILLER LITE AND RIVERHEAD RACEWAY MARK 20TH ANNIVERSARY IN '04

    It's a marketing partnership that started back in 1985 when Riverhead Raceway switched to it's current Saturday night format and in 2004 Miller Lite and the Cromarty family will enjoy their 20th year together. The very special season of NASCAR Dodge Weekly Series competition will kick-off with Miller Lite night on Saturday April 24th featuring a six for one race program.
    "Since we started at Riverhead Raceway in 1985 our relationship with Barbara and Jim Cromarty and their entire family and staff has just been remarkable" Al Frazer, Director of Marketing for Boening Brothers reflected. Boening is the Long Island distributor for Miller Lite and other Miller Brewing Company products.
    "Every year our marketing partnership has grown and has become one of our most successful, not just on Long Island, but the tri-state area as well" Frazer concluded.
    Deborah Cromarty-Hallahan, speaking on behalf of Riverhead Raceway noted, "working with the Boening family, Al Frazer and their staff has been one of the most pleasant and positive experiences in my years of business".
    The 2004 Miller Lite sponsorship package will mirror that of the past few seasons, as they'll be a seasonal sponsor for the NASCAR Modified, Figure Eight and Demolition Derby divisions. Along with the April 24th Miller Lite night there will be two additional such evenings on Saturday August 21st and again on Saturday September 18th, part of the National Demolition Derby championship program.
    The signature event of the annual Miller Lite marketing effort will once again be the Miller Lite 200 for the NASCAR Featherlite Modified Series on Saturday June 5th. The 2003 edition of the Miller Lite 200, pushed back to August, served as the first career win on the series for Donny Lia of Merrick who then raced to the 2003 FMS Rookie of the Year.
    Miller Lite and Miller Genuine Draft will continue to be the brands served at the quarter mile oval's refreshment stands.
    The Miller Lite opening night 2004 will find the NASCAR Modifieds highlighting the card and will be joined by the Late Models, Figure Eights, Chargers, Blunderbusts and Super Pro Trucks.
    Qualifying will commence at 4:30 pm and the feature events will go green at 6:30 pm. For additional information please contact the track office at 631-842-RACE or visit our website at www.riverheadraceway.com.

Sources:  Bob Finan/Riverhead Raceway PR
Posted:  February 22, 2004