04/16/2004

RIVERHEAD ANNOUNCES VIAGRA SPONSORSHIP FOR NASCAR MODIFIEDS

   Riverhead Raceway officials are pleased to announce today that Pfizer through its Viagra brand will serve as a seasonal NASCAR Modified sponsor for the 2004 Dodge Weekly Racing Series. The curtain goes up on the new campaign at Barbara and Jim Cromarty's quarter mile oval this Saturday evening April 24th.
    The Viagra name is already well known throughout the racing world by their association with Roush Racing and Nextel Cup driver Mark Martin. Brian Keenan, district manager for Pfizer on Long Island and Queens, in making the announcement commented, "we are extremely happy to partner with Riverhead Raceway and the NASCAR Modified division" Brian further stated, "as is the case with our national program in Nextel Cup, our target audience is that of men between 35 and 70 years old, which is also a strong demographic at Riverhead".
    Viagra, which was introduced in 1998, and is available with a prescription it has helped over 16 million men around the world improve their sex lives, as well raise awareness about the importance of men's health in general. Viagra remains the proven first choice of men. They will host their "night at the race" on Saturday August 28th, which is I Love America night.
    Pfizer/Viagra joins Miller Lite, Trailer Transport, United States Marines Corps and Eagle Chevrolet as seasonal sponsors for the NASCAR Modifieds in 2004. John Fortin of Holtsville comes to the new season as the defending NASCAR Modified champion seeking his third overall title in 2004 in the open wheel machines.
    Saturday night April 24 will find a six for one program on tap with the Late Models, Figure Eights, Chargers, Blunderbusts and Super Pro Trucks joining the NASCAR Modifieds. Heat races will start at 4:30 pm with feature event action starting at 6:30 pm.
    For additional information please contact the Riverhead Raceway office by dialing 631-842-RACE or visiting or website at www.riverheadraceway.com.

Sources:  Bob Finan/Riverhead Raceway PR
Posted:  April 16, 2004