LONG
ISLAND PRESS’ NASCAR COLUMN SEEKS ADVERTISERS
For those seeking NASCAR coverage in your
local newspaper, your time has come.
Meet the Long Island Press, Long Island’s newest
answer to news, arts, and lifestyle coverage.
Not only is this the perfect opportunity to take a look
at this free 96-page weekly newspaper distributed throughout
the Island, but also it’s your chance to advertise on their
NASCAR racing column titled “NASCAR Notebook.”
With over 150,000 copies in circulation, how could you
go wrong?
For those who may be unfamiliar with Long
Island’s newest paper, here’s some background information.
Almost two years ago, Long Island’s newest paper rose
out of the ashes of the former Island Ear to form the Long
Island Press. Owned
by the Morey Organization, the Long Island Press’
“sister” companies includes radio stations familiar to
nearly every Long Islander, such as The Box 107.1, Party
105.3, and 98.5 The Bone.
The Long Island Press, in only its second
year of operation, has been rapidly growing in popularity
throughout the Island. The
Long Island Press circulates 150,000 copies per week, 80,000
of which are home delivered while the remainder is distributed
through 1,700 pickup racks throughout Nassau and Suffolk
Counties. In just
18 months, the Long Island Press has become the 3rd
largest weekly paper in the country and pride themselves in
being the only true alternative to the competition on Long
Island.
Now the Long Island Press has a leg up on
the competition with the only
NASCAR coverage by any print media on Long Island.
The new half-page article titled “NASCAR Notebook”
will be featured in the Long Island Press’ Sports section
through the remainder of the 2004 NASCAR Nextel Cup Series
season. The Long
Island Press is excited to present the opportunity for an
advertiser benefiting from exposure via the new column.
The half-page advertisement is for a black and white ad
the size of 9.75” X 5.75” running horizontal and directly
beneath the NASCAR column.
There is also the option for the space to be split into
two quarter-page ads as well, each measuring 4.75” x
5.75.” This is
an excellent opportunity for an advertiser to create an impact
on the Long Island NASCAR fan community.
Also,
for those interested, cross media NASCAR branding is possible
through the Morey Organization’s three radio stations (The
Box 107.1, Party 105.3, 98.5 The Bone) and PRN’s Garage
Pass, a daily 5-minute news magazine featuring the latest
NASCAR racing news and information.
Remember the key to advertising is repetition across
targeted mediums. The Long Island Press and Morey
Organization’s radio stations could help deliver your
business a solid left right combination that takes your
company to victory lane.
Don’t be left in the dust on this
excellent opportunity. The
cost for running the ads depends on how soon can you act.
For more information please contact account executive
Keith Betz at (516) 992-1800 ext 479 or e-mail him at kbetz@longislandpress.com.
If Long Island’s newest NASCAR column
goes well, expect more in-depth coverage of not only NASCAR
Auto Racing events, but of the local weekend warriors at
Riverhead Raceway as well.
So don’t hesitate to act, pick up a Long Island Press
at your local newsstand and contact the Long Island Press on
how they can help promote your business through their newest
NASCAR column.
For
more information on Long Island Press: go to www.longislandpress.com
To check out the column online go to: http://www.longislandpress.com/v02/i39040930/sports_nascar.asp
For
more information on PRN’s Garage Pass go to:
http://www.goprn.com/250525.html
