02/04/2005

MILLER LITE RETURNS FOR 21ST SEASON

    In one of the longest running short track sponsorships in auto racing, officials of Riverhead Raceway announced today that Miller Lite would be returning to the quarter mile facility as a marketing partner for the 21st consecutive season. The 2005 NASCAR Dodge Weekly Series will go green at Barbara and Jim Cromarty's fabled quarter mile on Saturday night April 30th.
    Al Frazer, director of marketing for Boening Brothers the Long Island distributor of Miller Lite and related brands noted, "it's really become second nature to team-up with the Cromarty family and all the great racers at Riverhead Raceway". Indeed the partnership has worked for both parties since its inception in 1985 and continues to flourish today.
    Miller Lite will serve as a seasonal sponsor for the NASCAR Modifieds, Figure Eights and Demolition Derby events in '05. Miller Lite will add purse money for all three classes in 2005 as well as host their popular night at the races program on Saturday evening August 20th and Saturday September 17th.
    The signature event of the Miller Lite marketing package annually is the Miller Lite 150 for the NASCAR Whelen Modified Tour on Saturday June 4th. For the first time since the introduction of the Whelen Modified Tour in '85 the race will be shorter than 200 laps with the new 150-circuit format.
    Miller Lite and Miller Genuine Draft will continue to be proudly served at Riverhead Raceway in 2005.
    On the April 30th lid lifter for the NASCAR Dodge Weekly Series it will be a six for one race card with the NASCAR Modifieds, Late Models, Figure Eights, Chargers, Blunderbusts and Super Pro Trucks.
    Additional information can be obtained by calling the track office at 631-842-RACE or visiting www.riverheadraceway.com.

Sources:  Bob Finan/Riverhead Raceway PR
Posted:  February 10, 2005