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02/05/2007

Brian Weber Ready to Tackle Daytona; ARCA Style

DAYTONA BEACH, Fla (February 5, 2007) - - Brian Weber & Associates Racing is proud to announce a one-race sponsorship package for the upcoming ARCA 200 at Daytona. Potencia Energy Drink (Potenciaenergydrink.com), a brand new product available in the United States targeting 40 million plus Latinos nationwide.

 

Potencia Energy Drink (PED) will serve as a primary sponsor of Weber’s No. 89 Chevrolet Monte Carlo SS. Weber will be attempting to make his ARS (ARCA RE/MAX Series) debut at the legendary 2.5-mile Superspeedway.

 

“We’re very excited about heading to Daytona, but we’re even more excited about having Potencia Energy Drink on board with us for the race,” said the driver Brian Weber. “I think we’re really going to surprise a lot of people. The ARCA RE/MAX Series continues to get stronger and stronger every year. This year will be no exception, but I know that we’ve taken every opportunity to be on top of our game and we’re looking forward to the ARCA 200 at Daytona.”

 

Through his successful nationwide construction company Brian Weber & Associates (BWAconstruction.com) Weber has been able to build close business ties with the Latino community allowing him to generate awareness for this great new product. “Unlike the 250 plus energy drinks on the market today, Potencia Energy Drink has flavors based on the favorites of millions of Latinos from Mexico, central & South America,” explained Daisy Ramirez CEO of Potencia Energy Drinks.

 

Brian Weber & Associates Racing head into Daytona International Speedway this week looking to improve on their open-test performance from December. In the final open test session of the 2006 season, Weber clocked in the 22nd fastest time overall. “We’re heading into the race very optimistic. The restrictor plate races have proven that survival is key. We have a good car, a fresh engine and leadership from former NASCAR Nextel Cup Series crew chief Mike Stuer who has been influential in making our team look stout right off the bat.”

                        

The team plans to announce the remainder of their 2007 racing efforts following the season opener at Daytona.

 

The ARCA 200 at Daytona (80 laps/200 miles) is the first of 23 events on the 2007 ARCA RE/MAX Series schedule. Practice begins Thursday, February 8 with a five-hour (12:00pm-5:00pm EST) practice session planned. Qualifying is slated for Friday, February 9 at 12:00pm EST. Final practice is limited to 55 minutes (5:15-6:10pm EST) on Friday evening. The ARCA 200 at Daytona will be aired live on the SPEED channel beginning at 4:00pm. Additional race coverage can be found online at arcaracing.com.

 

For further information on Potencia Energy Drink, please visit http://www.potenciaenergydrink.com

Source: Chris Knight/Brian Weber & Associates Racing PR
Posted:  February 6, 2007

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