SpeedwayEXPO and Williams Distributing, of Chicopee, MA, have
announced that Budweiser will be the presenting sponsor of the
Riverside Park Speedway Reunion, which will take place at
SpeedwayEXPO. Those who attend the Reunion's opening, on Friday
night, February 27, will have a chance to go home with great
gifts from Budweiser, including racing jackets, shirts and other
racing-related prizes. The grand prize will be a Budweiser Mini
Chopper worth more than $1,000, which will be won that night by
a lucky individual at the Reunion.
Budweiser has long been associated with racing. The brand's
sponsorship of Daytona's Bud Shootout begins each year's stock
car racing season and the Budweiser brand has long been part of
some of racing's more colorful teams. Bud currently sponsors
Kasey Kahne, who races out of the Gillette-Evernham stable in
NASCAR's Sprint Cup series. Budweiser has been around New
England racing for a long time, too. Ten years ago Williams
Distributing, which sells Budweiser in the region, was honored
as "sponsor of the year" at Riverside Park Speedway. Sadly, 1999
turned out to be the final year for both the amusement park and
its popular racetrack.
In 2009 SpeedwayEXPO is honoring Riverside Speedway with this
Reunion, and Budweiser is pleased to once again be associated
with the memorable track. Anthony Frasco, Director of Sales &
Marketing at Williams, said, "It will be a thrill for us to be
associated with this greatly anticipated reunion. The Great
American Lager will have the opportunity to be reunited with
thousands of fans and drivers at the 2009 SpeedwayEXPO."
The Reunion will run all three days of the show--February 27
and 28, March 1. Admission to the Reunion is free with paid
admission XPO. Tickets for SpeedwayEXPO can purchased in advance
to save nearly one-third of the price at the gate. These
money-saving tickets are available at 978-465-9099 x 103 (ask
for Barbara) or online at SpeedwayEXPO.com.
Produced by Speedway Illustrated Magazine and
sponsored by Sunoco, SpeedwayEXPO will be at the Big E, in West
Springfield, MA, Feb. 27 - March 1, 2009. It is the largest
event for drivers, teams, tracks, and racing vendors in the
Northeast. SpeedwayEXPO will launch the 2009 racing season with
more than 200 new race cars and old favorites, and hundreds of
exhibits for drivers, crews, and fans from a dozen states and
Canada. Thousands of enthusiasts pack more than 130,000 square
feet of exhibit space to take part in seminars and
demonstrations; see retailers of racing gear and memorabilia;
and meet today's and yesterday's racing celebrities.
For the latest information on SpeedwayEXPO presented by
Sunoco and to sign up to receive the free SpeedwayEXPO '09
E-newsletter, visit SpeedwayExpo.com.
Source: Ted Hugger/SpeedwayEXPO
PR
Posted:
January 5, 2009
