Riverhead Raceway and
Miller Lite to Continue Marketing Partnership in 2010
The marketing partnership between Riverhead
Raceway and Miller Lite will enter its fourth decade in 2010 as
it was announced today Miller Lite will return for their 26th
consecutive season at Barbara & Jim Cromarty's historic oval.
The 2010 NASCAR Whelen All-American Series will swing into
action Saturday evening May 1st with a seven-division race card
on tap.
Al Frazer, director of marketing for Miller Lite and its Long
Island distributor Boening Brothers noted, "after a very
successful Silver Anniversary season last year we look forward
to starting our 26th year at Riverhead Raceway and are very
excited about the schedule the Cromarty's have assembled".
Indeed the 2010 Riverhead Raceway slate is a diversified
schedule that mixes plenty of annual events with some great new
events, including a 100-lap NASCAR Modified race in honor of the
new NASCAR Hall of Fame on Saturday May 15th. Miller Lite will
again sponsor not just the NASCAR Modifieds, but also the Figure
Eight and Demolition Derby divisions for the upcoming campaign.
The Demolition Derby rules are all new for 2010 and track
officials are looking for a great year for these daredevils.
The first of three Miller Lite nights will take place Saturday
July 3rd with the annual Independence Day Fireworks Spectacular,
an 8 -Cylinder Demolition Derby and the Cromarty Cup 50 for the
NASCAR Modifieds just three of seven great attractions on that
evening's card.
Miller Lite will also host a night at the races August 28th with
a Full Size School Bus Demolition Derby and a 50-lap Late Model
feature taking center stage that night. The third and final
Miller Lite night Saturday, September 18th and again will be in
conjunction with the annual National Demolition Derby
Championship that pays a handsome $1,500 to win.
For further information please visit the track website at
www.riverheadraceway.com or phone 631-842-RACE.
Source:
Bob Finan/Riverhead Raceway PR
Posted: January
15, 2010
