Miller Lite Returns to Riverhead Raceway for 27th Consecutive
Season
Riverhead Raceway owners and promoters
Barbara and Jim Cromarty announced today that long time
marketing partner Miller Lite will return for their 27th
consecutive season as a sponsor for the NASCAR Whelen
All-American Series in 2011. Miller Lite, through its Long
Island distributor Boening Brothers of Lindenhurst have
sponsored the NASCAR Modified, Figure Eights and Demolition
Derby events at the quarter mile oval since 1985 and will
continue that relationship for the upcoming season that starts
May 7th.
Al Frazer, director of marketing for Boening Brothers commented,
"our relationship with Barbara and Jim Cromarty, the racers and
fans at Riverhead Raceway is perhaps our most popular marketing
program, not to mention how much fun we enjoy when we host our
Miller Lite nights at the track" Indeed Miller Lite will host
three great nights as part of their sponsorship package with the
first to come on Saturday, July 2nd when the annual Fireworks
Independence Day spectacular is presented with a 4-Cylinder
Demolition Derby joining the Cromarty Cup 50 for the NASCAR
Modifieds. The Figure Eights, Chargers and Blunderbusts will
also see action with a free Amusement Ride for the children
available in turn three.
Rounding out the Miller Lite night at the races shows for 2011
are the August 6th Night of Adventure program that will feature
the return of the Hell Drivers stunt show and a Full Size School
Bus Demolition Derby. Saturday, September 17th will once again
be Miller Lite night at Riverhead Raceway with the National
Demolition Derby Championship highlighting that exciting card of
racing.
"We are so very happy that Miller Lite and the Boening Brothers
family have been with us over what we believe to be the longest
running short track marketing partnership in the business"
Barbara and Jim Cromarty noted, "we can't thank Al Frazer and
his staff enough for all they do for our sport".
The 2011 NASCAR Whelen All-American Series is set to start
Saturday evening, May 7th at Riverhead Raceway with a full card
of racing. Prior to opening night the traditional two pre-season
practice sessions are slated for Saturday afternoon, April 23rd
and Saturday, April 30th. For a complete 2011 Riverhead Raceway
schedule or rules please visit
www.riverheadraceway.com or call 631-842-RACE Monday through
Friday from 10:00 am until 4:00 pm.
Source: Bob Finan/Riverhead
Raceway
PR
Posted: January 26, 2011
